DEF Marketing’s strategic storytelling is led by Dana Fugate, who offers clients over 15 years of corporate marketing leadership experience. Dana helps companies communicate their value, elevate their brand, and measurably deliver on business goals. Known for combining creative development with structure and data-driven strategies, she creates easy-to-understand storylines from complex information and turns them into multi-channel campaigns for target audiences.

Client Portfolio

Brands: Apollo Group, Aquent, Brightcove, eBay, Health Catalyst, IdentityForce, Klaviyo, Sun Microsystems, TransUnion, Vimeo, and Wootric.

Nonprofits: Mothers Out Front, Pattern, Plugged In Band, ReWorld, and MA Sierra Club.

Agencies: Five Four, InVision Communications, and KMPR.