Creative Business Strategy

Health Catalyst wanted to evolve into a modern digital marketing practice to drive pipeline. We conducted a content audit and partnered with Demand Gen to build campaigns and educational nurtures. This strategy delivered 175% of MQLs and 139% of S1 goals in its first quarter.

eBay launched its first priority vertical product category and asked DEF Marketing for a video-first strategy to load top-of-funnel prospects. We provided SWOT analysis, journey mapping, content gap analysis, channel strategy, resource allocation, MarTech recommendations, and creative programs.

IdentityForce offers identity protection that consumers can purchase from its website. Getting consumers to its site is paramount to the company’s success. We managed an SEO program that delivered a 48% increase in organic traffic YoY and >$5M annual revenue from organic search.

Aquent is a leader in recruiting and staffing creative talent. As part of a digital-first brand refresh, we created pithy customer stories that highlighted the brand, need, result, and solution in three sentences. In just months, we delivered 34 branded customer case studies highlighting Aquent offerings.